For years, you've needed solid technical SEO, quality content creation, and a good user experience on your website to rank. As we move into 2023, and beyond, these trends are likely to become even more relevant than they are today. Google is impossible to trick with poor techniques and ironically the best way to rank high is by keeping the end user in mind at all times. Your website must be fast, unique, explain why its products and service are useful or helpful to users, and be easy to navigate. It must contain high-quality content, be easy to use, link to high authority sites, and be well-reputed.