Osterbauer Law Firm is a law office in Minneapolis, MN specializing in workers compensation and person injury law.
The client wanted to be found everywhere for the services provided and wanted to be number one on Google. The website had a lot of great content but hadn't been well optimized for search. In addition, the client was spending a substantial amount on Google Ads, however, the results were poor and the client was not seeing anywhere close to the amount of leads they expected.
Agency Jet implemented a two part strategy to help the client. First, we built an aggressive regional SEO strategy that included optimizing the existing website and as well as creating new fresh content on a monthly basis to improve search results. Second, we took over the management of their Google Ads campaign. We completely rebuilt the existing ad copy, added fresh ad copy, eliminated wasted ad spend, and fixed a multitude of geographical targeting issues.
Within 60 days the client saw a reduction in ad spend of almost 30% while conversions increased nearly 800%. In organic search, the client now ranks for over 180 target keywords with 134 on page one. The clients campaign has generated a combined total of over 752 new leads in the last 6 months alone.