By Darrin Gerr, CEO of Agency Jet.
I have never written a blog like this to help others make the correct decision. I was inspired by Steven W, an owner of a few companies. This information is the most transparent blog I have ever written to help others make the correct decision when investing in digital marketing.
He decided money was the primary reason not to work with us, not worried about the results and what they are investing in. He has a few companies, and I knew if we worked with him on one of them, the rest would follow, like a lot of our clients.
When you choose a digital marketing company, you are not just buying SEO, content, AI support, ad management, but most importantly, business knowledge and professionalism. You are choosing a long-term partner that will either help you grow or quietly drain your budget.
The smartest way to pick that partner is to focus on three things: transparency, education, and measurable results. That means looking closely at real client reviews, asking who you will work with day to day, and making sure your agency actively supports your team’s growth, not just their own billable hours.
We believe that if you grow, we grow. At Agency Jet, we have been in business for more than 10 years, and everything we do is built around those three pillars. We offer unique, education-driven benefits like 250-dollar financial credit when someone on your team completes GA4 certification, and rebates tied to the reviews you earn in a six-month period so you can build online credibility with humans and with AI-powered platforms and LLMs.
This blog will walk you through how to evaluate any digital marketing company using transparency, education, and results as your filter, and why Agency Jet backs that up with live examples and a rare 100 percent money-back guarantee tied to an upward trend on your keywords.
If you are reading this, chances are you have had at least one disappointing experience with a marketing company. Maybe they promised the world, locked you into a long contract, and then went quiet. Maybe the person who sold you was impressive, but the person you actually worked with did not answer emails, did not explain anything, and did not seem to understand your business. Or maybe you simply could not tell if what you were paying for was working.
That is the core problem in our industry. There is a lot of noise. Every agency claims to be “data driven” and “transparent” and “results oriented.” But when you look behind the curtain, very few are willing to give you the level of visibility, education, and accountability that actually protects your investment.
Agency Jet has spent more than 10 years fixing that problem. Our company was built on three values that never change, even as AI, search, and platforms evolve:
Transparency
Education
Results
These are not just marketing buzzwords for us. They are practical standards you can use to compare any digital marketing provider, whether you hire us or not.
Transparency means more than sending a monthly report or a screenshot of Google Analytics. True transparency gives you:
It’s not about saying you are transparent, it's about being transparent with everything you do.
At Agency Jet, we are obsessed with that kind of transparency.
We show you: Upward or downward trends in traffic, rankings, and conversions and exactly which tasks we completed.
What the plan is for the next month, not just what happened in the last one
True business consultants running the company who can reference thousands of projects to date.
Here is an important point: true transparency is not always comfortable.
Sometimes we have to say “this keyword is not moving yet,” or “this test did not work as we hoped.” But that honesty builds trust. Without it, you are just buying a story, not a strategy.
Education is the most underrated part of any digital marketing company and frankly, does not come up until we bring it up. Many agencies like clients who do not ask questions. At Agency Jet, we prefer the opposite. We want clients who understand enough to challenge us, brainstorm with us, and make confident decisions.
That is why we invest heavily in your team’s knowledge, not just our own.
Real Education, Not Just Buzzwords
To see their take on Education, ask any marketing company you interview:
If they hesitate or brush it off, that is a red flag. You are about to hand them your brand, your budget, and your reputation. You deserve to understand what they are doing.
At Agency Jet, we put our money where our mouth is. One of the ways we show how serious we are about education is through offering financial credit. When someone on your team completes their GA4 certification, we provide a $250 credit toward your services or payment.
Why? Because GA4 is the backbone of modern analytics. When your internal team understands it, your conversations with us get sharper, your questions get better, and your decisions get smarter. We are not threatened by that. We welcome it.
You are not just getting “training.” You are being rewarded for learning.
Here is another way we align our interests with yours. Reviews are one of the most powerful assets your company can build. They influence:
When someone asks an AI system, “Who is the best company for X in my city?” that model looks at many signals, including your review volume, recency, and consistency across platforms.
To help you focus on that, Agency Jet offers a rebate tied to the number of honest, quality reviews you earn during six months. We are rewarding you for building the online credibility that both humans and AI trust.
You are doing the work, asking your happy customers to speak up. We are saying “thank you” by giving you financial credit back. That is education plus incentive, not empty encouragement.
Agency Jet is big on education because we have seen what happens when clients understand the “why” behind the strategy. You make better decisions, you spot new opportunities, and you hold us to a higher standard. We value your efforts so much that you get great benefits just for learning and doing things right, whether that is earning a GA4 certification or actively building your review profile. Our belief is simple: if you grow, we grow. If your internal knowledge expands, your results follow, and our partnership becomes stronger. Contact us for more information on how our education benefits work and how your team can start taking advantage of them this quarter.
You would be surprised how many companies stay with a marketing agency even when nothing is improving. Why? Because they are getting reports, emails, and meetings. There is a lot of “activity,” so it feels like something must be working.
Results are not about how busy your agency is. They are about whether your business is moving forward.
For SEO, AI-driven search, and content, that often looks like:
When you evaluate a digital marketing company on driving results, ask:
At Agency Jet, we do not ask you to “just trust us” for a year or two. We show you a path, month by month, and we back it up with a strong commitment: a 100 percent money-back guarantee tied to the results of an upward trend on your keywords in our agreed-upon campaign set.
That guarantee is not a gimmick. It is a reflection of how confident we are in our process and how committed we are to your success.
One of the simplest and most powerful tools you have is right in front of you: reviews.
Before you sign with any digital marketing provider, you should:
Are the agencies' clients praising:
Or are the reviews vague and generic, like “great company” and “good service”?
Depth matters.
Agency Jet is proud of the hundreds of reviews we have earned across markets over more than 10 years in business, with a 4.7 to 5.0 rating on all platforms. But just as important as the volume of those reviews is the content. Our clients talk about:
You should expect that level of feedback for any agency you consider.
One of the biggest gaps in digital marketing is the handoff between the person you talk to during the sales process and the person who will be managing your account.
Here is a simple rule:
If you like the person selling to you, make sure you meet the person doing the work or part of the project and available to you during the contract and the time you work with the company.
Before you sign with a digital agency, to understand who will be your day-to-day partner, ask:
If they cannot answer clearly, or if it feels like they are avoiding letting you meet the delivery team, be cautious.
At Agency Jet, we encourage you to meet the people who will be in your corner: SEO strategists, content specialists, AI optimization experts, and account managers. The relationship matters. You should feel comfortable asking questions, sharing concerns, and collaborating. That connection is one of the strongest predictors of long-term success.
Marketing channels change. Algorithms change. AI tools evolve. What stays constant is your team. The more your team understands, the better you adapt.
When you interview agencies, ask them directly:
If their answer is “we will handle that so you do not have to worry about it,” be careful. Outsourcing execution is smart. Outsourcing all understanding is risky.
Our goal is not to keep you in the dark. It is to make you a smarter buyer and a stronger partner.
Your reviews are no longer just a human trust signal. They are a data source.
When people use AI-powered platforms and large language models to ask questions like:
“Who is the best digital marketing agency in my city?”
“Which SEO company actually gets results?”
“Which agencies are known for transparency and education?”
Those systems combine many sources:
Your website content
Your local listings
Your social proof
Your reviews
The better, more consistent, and more detailed your reviews are, the more confidently both humans and AI can recommend you.
That is why Agency Jet ties a rebate to the reviews you earn in a six-month window. We want you to focus on:
You benefit from stronger human trust and stronger AI recognition. We benefit because your campaigns perform better. It is a true win/win scenario.
Longevity in digital marketing matters. Trends come and go. Algorithms change. Tools get rebranded. But if an agency has been around for more than a decade, there is a good chance they have weathered multiple waves of change.
Agency Jet has been helping companies across the United States for 10-plus years. Over that time, we have:
In every phase, our core values stayed the same: transparency, education, and results.
That is why we are comfortable offering strong guarantees and education-based incentives. We are not guessing. We have the experience, data, and internal systems to back it up.
Before You Sign, Ask To See Live Examples From the First 6 to 8 Months of All Campaigns
When you get close to choosing an agency, ask them: “Can you show me live examples of clients you have worked on where SEO or AI-driven performance improved in the first eight months or less? I want to see the actual data, not just a pretty case study.”
Look for:
If they cannot show you real examples, or if they only want to share heavily polished slides, think carefully. You are about to invest real money and real time.
At Agency Jet, we are confident in bringing you directly into that world. We will show you real campaigns, anonymized where necessary, that demonstrate upward trends and solid results within the first months of work. We will also explain what would have happened if things did not move in the right direction and how our 100 percent money-back guarantee tied to an upward trend on your keywords comes into play.
You deserve that level of proof before you commit.
Why are transparency, education, and results the three main pillars to focus on?
Because together they protect your investment. Transparency lets you see what is happening with your campaign. Education helps you understand why strategies are chosen and how to make better decisions. Results show whether all that activity is actually working. If any one of those three is missing, you are exposed. You might be paying for work you do not understand, cannot see, and that is not helping you grow.
How do I know if an agency is truly transparent before I hire them?
Ask them to walk you through a real client dashboard or monthly report, with sensitive details hidden. Ask how often they meet with clients and what those meetings look like. Ask who owns your data and whether you can access it directly. If their answers are vague, defensive, or overly polished, they might be more focused on selling the idea of transparency than living it. A truly transparent agency is comfortable showing you exactly how they communicate and report.
What should I look for in reviews when comparing digital marketing companies?
Do not just count the stars. Read the words. Look for specifics about communication, education, and outcomes. Are clients saying things like “they walked us through the data,” “we understand our strategy now,” and “we saw clear improvement in leads and revenue”? Or are reviews generic and shallow? Also, check how recent the reviews are and whether they span multiple years. That shows consistent performance, not just a short burst of activity.
Why does it matter who I actually work with after the sale?
Because your day-to-day contact is the person who will guide your strategy, answer your questions, and respond when things change. If you connect with the salesperson but never meet the strategist, you are taking a leap of faith. Insist on meeting the person or team that will manage your account before you sign. Make sure you feel heard, respected, and understood. A strong personal connection and clear communication style can be the difference between a successful partnership and a frustrating one.
How do Agency Jet’s education benefits, like the GA4 credit and review rebate, help my business?
They do two things at once. First, they encourage your internal team to grow. When someone on your staff earns a GA4 certification and you receive a $250 credit, you are rewarded for investing in your own capabilities. Second, they focus your attention on actions that improve both human perception and AI understanding of your brand, like earning consistent, high-quality reviews. You build enduring assets while also receiving tangible financial benefits. That is a smarter way to structure a partnership.
What is special about Agency Jet’s guarantee around keyword performance?
Agency Jet ties its 100 percent money-back guarantee to the results of an upward trend on your agreed-upon keywords. That means we are not just promising effort. We are standing behind measurable movement in the right direction. If we do not create that upward trend, you have a clear, written commitment that protects you. When you talk to any agency, ask if they are willing to tie their compensation to real, agreed-upon performance indicators in a similar way.
How can I use this blog as a checklist when interviewing agencies?
Turn each major section into a question. Ask about transparency and request real reporting examples. Ask about education and see if they support GA4 training, AI understanding, and ongoing learning. Dig into their approach to reviews and online credibility. Insist on meeting your actual strategist. Ask to see live examples of clients whose SEO and AI-driven results improved in the first six to eight months or less. Then compare each agency’s answers side by side. If you do that, the right choice will become much clearer, whether you choose Agency Jet or another provider.
If you take nothing else from this blog, take this:
Demand transparency you can see
Expect education that makes you smarter
Require results that move your business forward
When you do that, you narrow your choices to partners who are ready to invest in you, not just invoice you.
Agency Jet has been doing exactly that for more than 10 years, and we will happily show you how. We will:
Walk you through real client examples.
Explain our education-based benefits like the GA4 credit and review rebates.
Show you how we support your growth in both traditional search and AI-driven discovery.
Outline how our 100 percent money-back guarantee tied to an upward keyword trend works.
If you follow the advice in this blog when evaluating any digital marketing company, you will quickly see who is serious and who is not. And if you want to see how a transparency, education, and results-first agency operates in real time, contact Agency Jet to learn more.
It starts with a simple website/marketing consultation at no charge that can last up to 2 hours. No sales, only education. If you want pricing, you will schedule the second meeting for live examples of new clients, plus a plan we recommend for you.