You’ve heard of SEO, right?
If you own a business or run marketing for one, somebody has surely come up to you at this point and mentioned those three letters. Are you using it? What do you think of it? How successful is it for you?
These are common questions for a reason. SEO is a staple for businesses around the world yet so few people understand it.
To us, that’s a terrible thing because you shouldn’t stifle your business’s success simply because it seems too confusing to use.
SEO is complex but it doesn’t need to be confusing and here’s a little secret: IT’S ONE OF THE QUICKEST WAYS TO IMPROVE YOUR COMPANY’S BOTTOM LINE.
That’s not a biased statement, it’s the truth.
In this post we’re going to break down what SEO is in various ways. Those ways are:
What does SEO stand for? A definition.
SEO stands for Search Engine Optimization. And what does Search Engine Optimization mean?
Google defines Search Engine Optimization as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
In short, SEO is the process of working on your site in a way search engines like so real life humans visit your website.
Pretty simple concept, right?
If you want to learn even more about the definition of SEO, check out these blogs:
This “process” requires a lot of hours and expertise to truly be done right. In fact, Google Guidelines refer to over 200 different touch points required to really rank well in their results.
And why are Google Guidelines so important? Well, Google happens to own over 92% of the world wide search market. So yeah, their guidelines are worth paying attention to if you want to be successful online.
Source: StatCounter Global Stats - Search Engine Market Share
There’s a lot of nitty gritty but the basics of any solid SEO work will incorporate the following:
All told, if you have these four main components included in your SEO strategy, you’re on your way to ranking well in Google results.
Without these you can’t look good online or stand alongside your competition who is surely utilizing these strategies for their websites.
So, let’s just say, the above work is a given for the rest of the article. Sound good?
SEO stands for looking great in your local area
If you’re a local business and not using SEO, how are you marketing now?
Maybe you’re hopping on the local news or doing commercials. Not bad but that’s pretty pricey.
Maybe you’re sending mailers or rubberbanding your brand to someone’s door knob. Pretty old school don’t you think and how successful has it been for you?
Print ads and billboards are still around. Nothing wrong with that. But how can you truly tell if someone bought from you because they saw one of these ads?
Wouldn’t you like some certainty in your marketing? Knowing exactly what people saw to make them click on your site and buy from you?
Enter SEO: the new local marketing.
That’s right! SEO is considered one of the most effective marketing strategies for local businesses.
Through targeted local search engine optimization, your website can not only show up in Google organic result listings but also in map listings and in various knowledge panels on Google search engine results pages (SERPs).
Consider this. 97% of consumers go to the web to search for local services, 72% of people who perform a local search will end up at a store within 5 miles of them and 86% of consumers have looked up local businesses on Google Maps.
When you add that “near me” searches in Google have gone up 900% in the last two years, you can bet that there is local business to be had by ranking online.
So if you’re really wondering what SEO stands for to a local business owner, the answer is opportunity.
SEO stands for diversifying
If you haven’t been to this website yet: SEMRush, you need to get there pronto and see what percentage of your traffic is coming to your website for branded terms. Type in your website into the search bar, click on “Organic Search Traffic” and check out the results.
Chances are, if you’ve never done SEO for your products or services before, you’ll be looking at the majority of your traffic coming from branded terms.
Branded traffic means one thing: THESE PEOPLE ALREADY KNOW YOU. It also means, if the majority of your traffic is coming from people who already know you, then you’re not growing.
SEO is all about finding people who have never heard of you but need your product or service. Here’s an example of an Agency Jet client that saw that very change.
They started with us in September of 2018. At the time, almost 90% of their traffic was coming from their brand name.
Fast forward to today, with Agency Jet working on their SEO for their products in their local area, you can now see that only 41% is now coming to their site for their brand name.
Not to mention that they’ve almost tripled their organic traffic since they started with us, they now are much less reliant on getting business from people who already know them and are seeing a ton of NEW people to their site.
SEO stands for diversifying because if you have all your eggs in the brand name basket, you’re not truly growing for what you sell.
With just a few months of proper SEO strategy, you can begin to see these sorts of positive changes for your business.
Should you try and do SEO yourself?
Let’s put it this way, with enough effort, training and knowhow, you could work on SEO.
Here’s the problem: IT’S NOT IN YOUR BEST INTEREST.
Want to know why? There are two really simple reasons why.
If you read up on anything we wrote for technical SEO and you don’t understand those terms, you have to learn them. That takes time.
SEO is so much more than writing text (never copy and paste) and throwing it up on a page. You need a proper strategy built around terms that are important to your business that people are already searching for.
You can’t half-ass SEO and expect it to work.
When somebody says they’re doing SEO on their site but don’t know what a page title is.
But let’s say you spend a lot of time learning the terms, the tips the tricks and you want to give SEO a fair shot on your own.
Guess what? You’ve just signed up for a job that never ends. When we say it’s not in your best interest to do it on your own we mean that from the bottom of our hearts.
You probably have other duties. If you’re a business owner, you’re running the company. If you’re a marketing manager, you’re managing staff, internal projects and a whole lot else.
SEO is not just a project, it’s a full time job if you want to do it right. You have to dedicate hours, days, weeks and ideally years to ranking well online. If you can’t dedicate time to it, it’s not worth dedicating some time to it. Why take hours out of your schedule only to get minimal results?
It just doesn’t make sense.
Finally, consider that Google changes their algorithm thousands of times a year. Can you keep up with thousands of updates and make sure your website doesn’t fall behind?
Should you hire an SEO agency to help your website?
YES.
We’re not biased when we say that. It’s an actual fact.
If you’re considering doing SEO yourself, hiring a marketing person to do it or an agency, here’s why hiring an agency is the best decision when it comes to affordable local SEO services.
Hopefully what we said a few paragraphs ago has convinced you that doing SEO yourself is a huge undertaking with potential little reward.
At the very least, we helped you understand what you’re getting into on a basic level and if you’re determined to do it yourself to save a buck, feel free to stop reading here.
If you know you need it and won’t be doing it yourself, you have to hire someone to do it for you. So that leaves you with two options.
They both cost money and it may seem hiring a single person versus an agency seems more cost effective but here are a few reasons why that thinking is flawed.
Hiring the marketing employee means:
However, hiring an agency is more cost effective and we can prove it. Let’s use Agency Jet as an example.
Hiring Agency Jet means:
So if you do the math, your single marketing employee costs you a minimum of $26.92/hr and they don’t guarantee results.
Five SEO experts at Agency Jet costs you $8.98/hr and we do guarantee results.
Summary
We titled this post The Ultimate Guide to What SEO Stands For. Chances are when you first read the title, this post isn’t quite what you expected.
This isn’t an ultimate guide for DIY SEO. It’s an ultimate guide for what SEO can do for your business.
This post is here to show you that SEO doesn’t cost you an arm and a leg and that the return on investment for ranking well online can be absolutely massive.
If you want to…
The best option you have are affordable local SEO services with Agency Jet.
We’ve served hundreds of clients, guarantee our work and have one of the highest client retention numbers in the entire country.
And guess what? We’d love to talk to you.
Give us a call, leave us a message on our contact form, sign up for a 100% free and 100% educational website assessment, check out our reviews or read up on our case studies.
More Resources
Meet the Agency Jet Team | Give Agency Jet a Call |
READ: The Local SEO Secret No One Will Tell You | READ: Search Engine Optimization Strategies for Small Business |