While SEO is an effective strategy for small businesses to gain visibility, rankings, and organic traffic, it requires understanding best practices.
Here are some best practices you can immediately implement when starting your SEO campaign.
Partner With a Reputable SEO Agency
One of the best ways to ensure your business gets the most out of its SEO efforts is by partnering with a reputable agency. A good agency provides insights into your website’s performance and suggests improvements that will improve rankings and visibility.
At Agency Jet, we specialize in helping small businesses create customized SEO strategies tailored to their needs.
We work with clients from start to finish, from researching targeted keywords and developing content plans to analyzing results and making necessary refinements.
Set Realistic Goals
While there are no guarantees in digital marketing, setting attainable objectives will help keep you motivated while also setting clear expectations of what success looks like for your business. Depending on your industry type, some goals include increasing organic search traffic by a certain percentage or boosting brand awareness through increased visibility online.
Focus on Quality Over Quantity
Crafting compelling copy and producing relevant content will help to ensure your SEO efforts lead to organic traffic that is more likely to convert into actual customers.
Search engines like Google prioritize content that provides real user value and has been written with intelligence and insight. Instead of churning out as much content as possible, focus on creating content that adds value and offers real insight into topics related to your industry or niche market.
This will ultimately improve your chances of ranking well in SERPs without sacrificing quality.
Stay Updated With the Latest SEO Trends
SEO is constantly evolving. New algorithms emerge regularly, and what worked six months ago may not necessarily work today. You must stay up-to-date with the latest trends to ensure you’re optimizing your website correctly and not missing any opportunities for growth or improvement.
Staying informed can also give you ideas on how best to market yourself online; understanding what works now can help inform future decisions when creating content or starting campaigns.
White Hat Vs. Gray Hat Vs. Black Hat SEO
Not all SEO practices are created equal.
- White hat SEO uses methods that align with search engine guidelines and is designed to benefit users.
- Gray hat SEO falls somewhere between white and black hat, as it uses some practices considered unethical but not illegal.
- Black hat SEO involves disregarding search engine guidelines and taking shortcuts to try and rank higher more quickly. This can lead to website penalties; the website may even be removed from SERPs altogether.
Small businesses should strive for only white hat tactics when optimizing their website; these will provide long-term results and improve visibility without taking risks associated with gray or black hat tactics.
10 Stats To Support Why the ROI From SEO Can’t Be Beat
Numbers don’t lie. When it comes to SEO, the numbers are impressive.
1. Organic Searches Are Most Businesses’ Primary Website Traffic Source
According to a study by BrightEdge, organic search accounts for 53.3 percent of website traffic on average, making it the most significant source of website traffic. (Source: BrightEdge)
2. Local Search Drives a High Conversion Rate
A Google study found that 76 percent of consumers who conducted a local search on their smartphone visited a store within a day, and 28 percent of those searches resulted in a purchase. (Source: Think With Google)
3. SEO Has a Higher ROI Than Traditional Advertising
According to a survey by HubSpot, SEO has a 14.6 percent close rate, compared to a 1.7 percent close rate for outbound marketing methods like direct mail or print advertising. (source: HubSpot)
4. SEO Can Increase Website Traffic and Sales
A case study by Coalition Technologies found that a small business in the fashion retail industry increased website traffic by 83 percent and sales by 293 percent through SEO. (source: Coalition Technologies)
5. SEO Is Cost-effective
According to a survey by Clutch, 61 percent of small businesses said that improving SEO and online presence is their top marketing priority, and 54 percent said they plan to increase their SEO spending. (Source: Clutch)
6. SEO Increases Organic Clicks
According to a study by Search Engine Land, 41.45 percent of users click on non-Google sites after conducting a Google search. (Source: Search Engine Land)
7. Consumers Use the Internet To Find Local Businesses
According to BrightLocal’s consumer survey, 98 percent of consumers used the internet to find information about local businesses. SEO helps you get seen easier by your target audience! (Source: BrightLocal)
8. SEO Is Better Than PPC at Generating Traffic
According to Moz, SEO has 20 times more traffic opportunities than PPC in mobile and desktop searches. (Source: Moz)
9. Search Engine Rankings Matter
Backlinko’s data shows that moving up one spot in the search results will increase your CTR by 2.8 percent. (Source: Backlinko)
10. Customers Do Their Research Before Buying a Product
According to Google, 53 percent of shoppers research before buying to ensure they’re making the best choice. This means you must maximize your search visibility if you want to be at the top of their list. (Source: Think With Google)
Investing in SEO can give your small business a competitive edge and help you reach more customers.
A well-executed SEO strategy can drive organic traffic, increase conversions, and provide an ROI that exceeds other forms of marketing — making it a no-brainer for any small business.
Wrapping Up
Investing in SEO is smart and can be a long-term cost-saving solution if done right — let us show you how!
At Agency Jet, we are more than just consultants. We strive to be partners with every one of our clients.
With a commitment to customer service that has earned us recognition as one of the top 100 companies nationwide for such excellence, we will go above and beyond when it comes to helping you achieve your goals. We think outside the box and bring innovative solutions that help drive organic traffic, increase conversions, and provide an impressive ROI compared to other forms of marketing.
Contact us today so we can get started on creating a successful SEO strategy together.
Frequently Asked Questions
What is SEO, and how can it benefit my small business?
Search engine optimization (SEO) is a strategic approach to boosting your website’s visibility and rankings in search engine results pages (SERPs). With SEO, you can leverage the power of organic searches to drive more traffic, gain more leads, and grow your small business. It’s an invaluable tool for small businesses looking for better online visibility to stand out among their competitors.
How long does it take to see results from SEO?
SEO is a long-term commitment that requires patience and dedication, but it’s worth it. If you start now, you’ll see an increase in your website traffic and rankings within three to six months. Stick with it for the long haul, and your business will benefit greatly from the results.
How much do SEO services cost?
The expense of SEO services will differ based on your website’s size, the extent of the project, and the SEO agency you decide to collaborate with. However, many SEO firms have cost-effective offerings for small businesses, with rates ranging from a couple hundred to several thousand dollars per month. No matter your budget or website’s needs, it’s possible to find an affordable solution that works for you.
What is the difference between white, gray, and black hat SEO techniques?
White hat SEO techniques follow search engine guidelines and are considered ethical, whereas black hat SEO techniques violate the guidelines and can lead to penalties or other negative consequences. Gray hat SEO falls somewhere in between these two options. For sustainable, successful results, partnering with an SEO agency that follows white hat best practices is essential.
How do I choose the right search engine optimization company for my small business?
When selecting an SEO agency for your small business, it is crucial to ensure they have expertise in working with enterprises like yours. Ask to see references and examples of their previous work and ensure that the SEO strategies the agency employs are ethical. Further, you should be confident that the agency can communicate clearly during your time together and is dedicated to helping you reach your goals.
Can I do SEO myself, or do I need to hire an agency?
Doing some basic SEO yourself is possible, but if you want to maximize the effectiveness of your efforts, it’s best to work with an experienced SEO agency. An agency can help you apply proven tactics and avoid costly mistakes while staying up-to-date on the latest trends in SEO. In other words, they can get you great results quickly and save you time and money in the long run.
What is the best way to measure the ROI of SEO services?
If you’re looking to measure the ROI of SEO services, tracking website traffic, leads, and sales is a great way to start. Take advantage of analytics tools that help you monitor your website performance and see how SEO assists your business objectives. To maximize success, set clear goals with your SEO provider. That way, they can focus on efficiently helping you reach those targets.
How can SEO help my small business compete with larger brands?
SEO can help your small business stand out and compete with larger brands by optimizing your website and content for keywords relevant to you. By doing so, you can climb up the search engine result pages and draw more attention to your company. This improved visibility will boost your chances of competing with bigger brands within your industry.
Setting You up for Success
We offer a comprehensive package of services to get your website optimized for search engine rankings. Before we dive into the optimization process, we need access to your website backend, host, Google Analytics, and Google Business Profile.
With this information, we can begin optimizing your website from the inside out.
Optimizing Your Website
Once we have all the necessary information about your website, we can optimize it for search engines. This involves researching keywords and competitors and conducting other essential optimization on your websites, such as:
- Page titles
- Meta descriptions
- Image alt tags
We customize all of these optimizations to suit the needs of your particular business and industry so that they are most effective in getting results.
Watch Your Website Sweep the Rankings
After all the hard work is done, it’s time to watch your website sweep the rankings!
We provide an account manager who will stay with you every step of the way and ensure that everything runs smoothly throughout the process.
They will track progress by following key performance metrics such as traffic volume and conversion rates. This helps us understand what works best for your business so that we can adjust accordingly when needed.
Choosing the Best SEO Company
Today, the success of your business hinges on having a great SEO partner. But how do you know if an SEO agency is the right fit for your business?
Here are a few tips to get you started.
Above All Else, Transparency
Transparency should be the number one criterion when looking for the right SEO partner. An open and honest agency that discloses its process, services, and results is essential for a successful relationship.
Agency Jet prides itself on its transparency. Our motto is “Transparency, Education, Results,” and we live by it!
We believe in giving our clients complete visibility into every step of the process so that they can make informed decisions about their digital marketing strategies.
Proven, Consistent Results
When evaluating potential partners, looking for an agency with proven results is essential. You don’t want to work with an agency that claims they can get tremendous results but never delivers on those promises.
At Agency Jet, we have several case studies that prove the effectiveness of our campaigns at the local, regional, and national levels. This is another way to provide value to our clients by helping them reach their goals faster and more efficiently than ever before.
An SEO Company That Helps You Understand Your Strategy
While many agencies tell their clients what they need without explaining why or how it works, we believe in educating our clients so they can make informed decisions about their campaigns moving forward.
We understand how confusing SEO can be for small business owners who don’t have experience in the area — which is why we take the time to explain everything in detail and ensure everyone involved understands what’s going on at every step of the way.
Give Your SEO a Jetstart Today
No matter where your business stands today, SEO is vital to long-term success. Whether you’re just starting or looking to refine and improve what you already have, creating a solid SEO strategy can help take your business to the next level.
If you’re not ready to jump headfirst into an SEO strategy, that’s okay. You can start today by producing high-quality, relevant content on your site that you think your target audience will benefit from. Once you get comfortable producing content after a couple of weeks, you can start researching common keywords and terms that are used in your niche and start optimizing your content for them. Make this year the year that your company sees SEO results!
Need a trustworthy SEO partner? Contact Agency Jet for assistance with everything SEO-related, from keyword research to content optimization.
With our team on board, we’ll be able to give your online presence that much-needed jetstart into digital marketing success!