“Every time we meet with Agency Jet, we are excited to talk about new achievements and milestones. Our organic traffic has improved, phone calls to our business have increased, and several of our keywords have even made it to the first page of Google which is exciting as we've never experienced that in the past.”
Berger Allied is an industry leader in transportation and relocation services for residential and commercial moving with 16 locations in the United States
24% organic growth
in first 6 months
100+ new non-branded
top 20 keywords
The goals
Berger Allied started with Agency Jet in the middle of the 2020 novel Coronavirus pandemic. Having previously worked with another SEO agency, they saw minimal results and the number one goal was to rely less on their brand name and get more leads online from services they provide.
1
Get as many top 20 keywords without “Berger” as possible
2
Increase organic traffic while maintaining or improving quality metrics
The SEO plan
Berger Allied signed on with the National Jet 100 plan at Agency Jet. The plan focused exclusively on non-branded terms nationally and a few local markets as well.
Challenges
Keywords
Berger Allied had never ranked on page one and two for more than 360 non-branded keyword phrases.
Organic Traffic
With ~4000 visits in any six month period, Berger Allied needed to broaden their online footprint to get in front of more potential customers.
Communication
Berger Allied joined with Agency Jet because of the lack of transparency from the former agency. Communication needed to be transparent and educational.
Solutions
Strategy
83% of Berger’s traffic came from branded terms. Agency Jet set out a longtail keyword strategy to target their services instead.
Maintain Quality
By targeting non-branded keywords, Agency Jet focused on longtail service keywords, knowing that potential customers would be highly interested thus maintaining bounce rate, avg. pages and time on site numbers.
Reporting & Calls
Agency Jet leaned on their core mantra “Transparency - Education - Results” via weekly and monthly reporting, a 24/7 customized dashboard and recorded monthly check-ins with Berger.
The results
100+ new keywords
In the top 20 that didn’t include “Berger” or “Allied” in the phrases.
24% organic growth
In the first 6 months, Agency Jet improved organic traffic and saw similar bounce rate numbers and better avg. page and time on site numbers.
Plan upgrade
After 6 months of improved results and world class communication, Berger Allied invested in a higher plan with Agency Jet to strengthen their digital marketing.
2.5 times more
Non-branded organic traffic per month from their start date in July 2020 to January 2021 (SEMrush).
Over double
The traffic cost (SEMrush) in the first 6 months. Agency Jet helped Berger Allied increase their keyword value from $12K/month to $24.3K/month.
Want to get results as good as these?
Berger Allied got one of these assessments for free, you can too!
