In digital advertising there are no days off and trying to manage it yourself can not only be a chore but can place you in a highly technical world where it’s difficult to see returns on your invested budget. At Agency Jet, we have skilled project managers for Google, Bing, Yahoo, Facebook, Instagram and Twitter platforms to ensure that your budget drives leads and conversions to your site. We’ve managed campaigns for Fortune 500 companies, local start-ups and everything in between and over 90% of the advertising customers that started with Agency Jet in the last three years are still with us today. Why? We deliver. Plain and simple.
There’s no secret sauce to getting results for a digital advertising campaign. There’s no magic bullet. To be successful you need constant monitoring, strategy based on metrics, and never-ending tweaks to ensure your advertising budget isn’t wasted. Many of our clients have tried to manage advertising campaigns in Google Adwords themselves with minimal results. Why? They don’t have the time and the knowhow to make impactful changes.
Agency Jet advertising project managers have worked with hundreds of clients in the last five years and successfully added value month over month to each one. Our approach is simple, we want to get to know your business and identify key target products and services that you want to be found for online. Our strategy also factors in the level of competition, the appropriate amount of budget that should be utilized and expected results on a quarterly basis. When it comes to our campaigns, we don’t have the “set it and forget it” mentality. We are successful for our clients because remain vigilant on all campaigns daily and stop at nothing to get the most return on your investment.
We produce some of the highest click through rates (CTR) and conversions in the midwest for our clients. We help businesses drive business through Google Ads management (also known as PPC), re-marketing and re-targeting, display advertising, and social media advertising. Our versatility and experience has allowed us to maintain over 90% of all digital advertising customers in the last three years because we get results and customers can see a clear return on their investment.
To be everywhere all the time, increase awareness and attract new customers, you need an action plan with a capable team that can produce results. That’s Agency Jet. Not only do we show value through impressions, clicks and conversions, we connect with all our clients on a monthly basis to explain the metrics in an understandable way. We’re not just a service provider but a true partner in building your business’s success.
Search Engine Marketing (SEM) is a vital part of your pay-per-click and remarketing campaign strategy both local and nationally. Proven to be more effective than traditional marketing, digital advertising shows there is no better time or way to attract your audience when they are looking for your products or services.
Hiring a search engine marketing company, agency, or consultant is the key to your growth not only during the current pandemic but after. Google is over 90% of worldwide search. This means that when people are looking for your products and services and you show up, they are actively looking to buy or get a quote from a business like yours. This makes placement at the forefront of results imperative for your company’s bottom line..
The way people work and shop has drastically changed since March of 2020. When you hire the right search engine marketing agency, you will get a consultant that can guide your company to do targeted paid search engine marketing that can get you more inquiries that lead to sales.
The most common question is what is search engine marketing and what services do I need. In a nutshell, you place bids on the keywords related to your business (like an auction) to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.
Your search engine marketing consultant should be able to set it up properly. Expert implementation can produce a very profitable way to get in front of potential customers who are actively looking for your products or services. However, should you hire the wrong search engine marketing consultant, they could design a campaign that can waste a lot of money and more importantly your time. You will want to look at reviews to see if they are great at what they do.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Agency Jet, we constantly monitor and optimize our clients’ accounts to ensure the best results possible. We educate clients on Google Ads and give weekly and monthly activity reports to monitor the success. Each month your consultant does a live recorded virtual meeting to talk about the marketing program and receive your feedback. Paid search marketing isn’t easy but the results can redefine success for your business now and has many times drastically improved our clients’ profits year over year. In short, it’s pay to play, but most of your clients don’t play, which means less competition.
We at Agency Jet believe that there are five key points to a profitable paid search engine marketing campaign.
For each campaign, we create a paid search strategy, which will define how your products or services meet the needs of your potential customers who search online.
At Agency Jet, we know we apply a strategy to create a consistent and compelling message that combines and applies the right keywords or phrases, plus the ad messaging. With our extensive experience, this strategy will bring users to your current website. Combined with a website built to convert leads, this traffic will produce sales, leads, and phone calls.
Once your campaigns are set up and driving results, we spend time every week testing and analyzing each aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible. This is done with transparency, education, and results.
All consultants must use the proper search engine marketing strategy for your campaign. We apply ongoing A / B Testing every week for all local and national strategies. The main reason you will hire an SEM firm is the full understanding and tweaking to get the optimized results and ROI on your ad spend every day.
Agency Jet doesn’t only get you clicks but helps you understand how we bring conversions that result in sales.
Agency Jet will develop a custom paid search campaign that works for your company. The expectation is by day 90 the ROI should be significant. If you’ve had a search engine marketing firm, agency, or consultant that did any work previously we can lower that time to 60 days (if they had minimal success).
We interview you to understand your goals to avoid the wasted money problems that ruin most SEM campaigns. Agency Jet’s work locally, nationally and internationally has redefined paid and organic search marketing success for hundreds of companies to date.
To find out how we can make paid search marketing work for you, contact us today!
Most likely you know about Google Ads which is by far the largest paid search platform. However, it is not the only one that is available on the market. Google covers about three billion searches each day and the numbers continue to rise.
You’re still reading this because you know you need a professional agency to create a strong search engine marketing strategy. Whether it’s a local or national SEO or SEM campaign you found yourself here still reading. Ask yourself how did you get to Agency Jet’s page? We understand how to get found online.
In general, if you’re doing SEO or just have a website, every company should have an online search marketing strategy that includes some investment in paid search presence on Google, Yahoo, and Bing. If you have decided after you have a website that can convert not to also invest in Google Ads, it’s like deciding to give your customers to all of your competition, one customer at a time. The problem is you’ll never know what you’re losing if you do not try a paid search campaign for 6 months to see the results.
While we know that over 70% to 80% of all PPC ads are on Google, Bing and Yahoo represent the other 20% to 25%. The other platforms receive the remaining balance of paid search currently.
Google Search Engine Marketing isn’t the only PPC marketing available today, you can use Bing, Yahoo, Amazon and even ASK. Those paid search engine marketing platforms also have paid search opportunities that can sometimes yield remarkable results based on the type of business you have.
Google search engine marketing traffic is unique from Bing or Yahoo paid traffic. All of our clients at Agency Jet understand that you can’t just export your Google Ads campaign to a different platform. We have observed over the years, keywords and ads that may perform poorly in Google may be much more effective in Yahoo / Bing. It also works the other way as well.
Paid search marketing is extremely effective, but it has a steep learning curve that seems easy to learn, so it can be very expensive and a frustrating waste of time. Think about it … your company has to pay for every click on your ad, then the cost per each lead can quickly add up and you run out of budget each day.
The high cost of paid search marketing tends to favor larger companies. While you can be successful with a small budget, paid search marketing typically works best for companies with at least a $2,500 a month budget for a local marketing plan. If you are a regional or national player a great starting point is $7,500 per month for your paid search engine marketing budget. Those companies looking to get national exposure for a product or service, we recommend a $10,000 budget for your ad spend.
Do you want to just figure it out or invest in a management fee to help increase your profits online? That is the question you will need to ask yourself.
If you take away anything from us at Agency Jet it’s this:
Google wants you to use their logic when using paid search platforms like Google Ads to make setting up a paid search campaign easy. After all, Google makes money whether or not your campaign is successful.
For you to actually make money off a paid search campaign, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid search marketing often catches companies by surprise. That’s why hiring an expert like Agency Jet gives you the best opportunity to actually see profits rise.
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