A conversion rate is the percentage of visitors to your website who take the desired action. It could be a purchase, filling out a form, clicking on an advertisement, or any other metric you want to measure. A good conversion rate depends on what you are measuring and how it will help your business grow.
Conversion rate optimization is the practice of increasing those conversion rates by finding the most effective design, messaging, and layout for your website. It is a way to measure how well you are getting website visitors to interact with what you have to offer. When working with conversion rate optimization services, clients need to understand what a good conversion rate is to determine if the service is helping them improve on that metric.
Importance of a Good Conversion Rate
Conversion rate optimization services are important for any business because they can help increase the number of customers or leads converted into paying customers.
A good conversion rate is considered high enough to get a company’s website noticed by its target market. The higher your conversion rate is, the more likely you are to get a high number of website visitors and the potential clients that would turn into paying customers.
These are the importance of a good conversion rate:
- Increases website traffic: If your conversion rate is high enough, you are rewarded with continuous website traffic. More people visiting your site means that there’s a high chance of them being interested in the product or service you have to offer.
- More revenue generated: The more conversion you have, the more revenue is generated. A good conversion rate means that you are likely to be profitable enough to expand your business or even save it from any financial risks.
- Increases online presence: Once you start to get a good number of conversions, other websites and companies would start to notice and take note of your website. Because of this, it will also increase your company’s online presence.
- Can lead to more business: A high conversion rate can also lead to more business. Once you’ve proven that your website is good at getting conversions, other businesses may start to reach out to you for collaborations or even partnership opportunities.
- Attracts potential customers: A high conversion rate also attracts potential customers looking for the products or services you offer. This is because they see that your website effectively gets conversions, which means that it can also get them what they need.
- Maximizes sales conversion: With conversion rates, businesses can see how many website visitors become buyers. Websites with low conversion rates do not translate into fewer sales conversions. These websites send out the message that their product or service is not well-received by the target market.
Important Conversion Rate Metrics To Focus On
Many factors go into improving the conversion rate of an e-commerce business. Some of these metrics can be tracked using software programs to identify trends and fluctuations over time. A major goal in the online world is increasing your website’s conversion rate by conversion rate optimization. Here are the most important conversion rate metrics that you should be tracking:
- Conversion rate by new visitors: The conversion rate for new visitors is the percentage of people that perform the desired action on your site after seeing it for the first time. This number will be smaller as opposed to the overall conversion rate since it only accounts for visitors who have never been to your website before.
- Conversion rate by traffic source: To get started with data-driven business decisions, you should track the conversion rates across each traffic source. You might find that people who visit your site through organic search typically complete more actions than people coming in from social media.
- Conversion rate by device: Another important thing to track is how people interact with your website on different devices. You may find that people are more likely to purchase items on their phones than on their computers.
- Conversion rate by bounce: Here, you want to see if the number of bounces (one-time visitors who did not leave a website) increases or decreases over time. It may be possible that your site is becoming less popular, which could negatively impact your conversion rate.
- Per visit cost: This metric looks at how much you’re spending to acquire a customer. You can calculate it by dividing your total advertising expenses by the number of visits that resulted in a purchase.
- Visit Interactions: This metric looks at the number of interactions it takes to result in a purchase. You can track this by looking at how many people view a product, add it to their cart, and complete the purchase.
- Overall conversion rate: This is the percentage of website visitors that complete the desired action, such as buying a product or filling out a contact form. To calculate this metric, divide the number of conversions by the total number of visitors to your site.
Ways To Boost Your Conversion Rate
This becomes more creative as online advertising matures and consumers become intelligent. Conversion rates first came to attention with the advent of search engine marketing strategies. Google AdWords was able to track the number of people who took action after clicking on an ad.
The success of such a campaign is often judged by the conversion rate or the percentage of people who take the desired action, such as buying a product, filling out a form, or subscribing to a service. However, even if your conversion rate is lower than average, there are still ways to optimize it and improve results.
With these strategies, you can begin to improve your average conversion rate:
- Remove inappropriate form fields: Too many form fields can cause people to stop before completing the entire process. Reduce the number of required fields, and make the necessary ones more prominent.
- Make your CTA buttons noticeable: Place your CTA buttons in a location that is easy to see and click. Contrast them against the background color, and make sure they’re big enough to be easily tapped.
- Offer incentives for conversion: If you can persuade people that there is value in converting, they may be more likely to do so. Try offering a discount or free shipping for people who complete an action.
- Ensure success: This helps build trust and show that you’re confident in your product or service. People want to be assured that they’re making a good decision by converting. If people don’t trust you, they won’t take your desired actions.
- Keep it simple: You don’t want to make people take unnecessary steps to convert, or they may give up entirely. If possible, fill out necessary fields as easily as possible by keeping them on a single page.
- Make use of analytics: By tracking how people interact with your website, you can get an idea of where they’re getting stuck and what you need to change in order to improve their experience.
- Implementing A/B tests: This allows you to test two different variations of a page to see which one performs better. This can help you determine what changes you need to make in order to increase your conversion rate.
- Attach feedback, evaluations, and trademarks: If people can see that others have had a good experience with your product or service, they may be more likely to convert. Let people know what others have said about your company by displaying positive reviews, customer testimonials, and social media badges.
Frequently Asked Questions About Conversion Rate
How to improve conversion rate?
One way to potentially improve conversion rates is by experimenting with different CTAs — not only the position on the page but also new CTA text or icon on the button.
What characterizes an average conversion rate?
A good conversion rate ranges between 2% and 5%. The thing about conversion rates is that even a 0.5% increase can be significant for businesses.
How do you calculate the conversion rate?
Conversion rates are calculated by dividing the total number of ad interactions that can be tracked to a conversion during the same time period by the number of conversions.
Is conversion rate applicable to all channels?
Conversion rate optimization is usually specific to the channels through which they are generated. However, it is important to understand the channel's own conversion rate before comparing it to another channel.
Conversion rates vary by conversion rate optimization services. In the most basic of terms, a good conversion rate is one that is indicative of a healthy business. It proves profitable to continue advertising on the site from which conversions originate. A high average conversion rate translates into revenue. One good conversion rate is when more people come in to buy, use, and consume your product than those who leave without doing anything. It is important to track your progress over time to see if you’re making improvements.
When you understand your target market and have done sufficient research to determine the frequency of keywords used by this particular collective, you will be able to understand what range of traffic can be expected on average and what percentage of this can be converted on any given site. The number of customers we’re able to convert increases your service, product, or website. We all want to see our conversion rates improve. That's why it is always important to test the different variants to see what works best for your audience.
If your conversions aren't where they need to be then something needs to change! We can help with that. Contact us today to learn more about our services and how we can help improve your conversion rates today!