Having never held an initiative in the digital marketing space, Pro Roller was relatively absent from the top pages of Google for their products. Agency Jet’s mission was to make them relevant in the top pages of Google and compete with the likes of Lowes, Menards and Home Depot for paint products.
The primary focus was strategy around Pro Roller’s highest margin products and to create unique and relevant content so that search engines could give credit to proroller.com for these important products. Agency Jet crafted unique content on and off the site and produced hundreds of backlinks through article syndication, video creation and local submissions.
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