“I can’t argue with the positive results of their work, especially if I compared where we were at the beginning and where we're sitting right now. I can search for our keywords, and they’re really on the first page — Agency Jet is not hiding anything, and we’re paying to see improvement. They've done everything I've asked them to do.”
iComp Payroll & Human Resource Services is a local payroll company established in 1997 located in Minneapolis, Minnesota.
570% growth
in Google impressions
200+ new
page 1 keywords
The goals
When iComp Payroll came on board, they were only getting traffic for their brand name. Agency Jet’s mission was to get them to page 1 for their key services in under a year. Here’s the goals that would make that happen:
1
Start with long tail key services in the Twin Cities area
2
Be agile. When keywords hit top spot, solidify them then go after more difficult phrases.
The SEO plan
iComp Payroll came on board with a regional plan to target the Twin Cities. Predicting the future, Agency Jet told iComp that if they cornered the Twin Cities market, there’d be room to grow nationally.
Challenges
Non-Branded
iComp only had rankings on <20 keywords. The majority of those were non-branded. Agency Jet put its initial focus on service oriented terms.
Start Detailed
The key to quick growth was getting iComp from outside the top 100 rankings in Google to #1 quickly via long-tail keywords. These phrases would have competitive keywords embedded in them.
Monthly Reporting
Recorded monthly calls were a huge part of this campaign. iComp’s owner wanted to filled into the campaign’s progress and walk away with clear, collaborative action items.
Solutions
Nap Syndication
Agency Jet would leverage the brand name and include iComp’s main services in local directory descriptions; this created high quality backlinks to iComp’s site.
Competition
Agency Jet knew that if iComp could rank for detailed key phrases quickly, they’d then have a foundation to work on tougher phrases and surpass iComp’s competitors.
National Intention
While iComp came on for a regional plan, Agency Jet had full intention of hitting all the local targets to allow an easy transition into a national SEO plan.
The results
10X page 1 results
iComp started with <20 results in Google’s top 100. Not only did they get 10X more keywords in the top 100 but they actually ranked on page 1 for over 200 phrases at the 1 year mark.
322X more
iComp’s #1 service is “payroll services for small business”. In the first 6 months, iComp got 70 impressions for this keyword. By the end of year 1 they had over 22,000.
Regional to national
iComp ranked on page 1 for over 100 non-branded terms 9 months in and transitioned from a regional plan to a national plan soon after.
6,000+/month
Before working with Agency Jet, iComp had never exceeded 125 impressions/day. 1 year in, they’re averaging 6,000+ daily impressions.
<10 to 130+
iComp was only on page one of Google for branded terms at the start. After 1 year they exceed 130 page one Google rankings.
Want to get results as good as these?
iComp Payroll got one of these assessments for free, you can too!
