For years, you've needed solid technical SEO, content creation, high-quality backlinks, and a solid user experience on your website if you want to rank well. As we move into 2023, all of these will become even more relevant. Because you can no longer trick Google into ranking your site with poor techniques any more than you can trick a person. You must always think about the end user. To be successful, your website needs to be lightning fast, unique, and explain the value of your products and services. It also needs to be easy to use for consumers, and it needs to have high authority websites linking to it to boost its credibility.