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What Are Juice Passing Links and Why Are They Important?

There are nearly 2 billion websites in the world today. No matter how great your domain is, it’s competing with billions of others for attention.

So, how do you make sure you're one of the authoritative sites?

One of the best ways to reach your target audience is to rank high on search engine results for keywords relevant to your brand.

However, with so many different factors that go into ranking a website, it can be hard to keep track of them all.

One important factor is called link juice. Juice passing links are vital to your SEO strategy but must be used in a specific way.

7 No-Nonsense Link Strategies That Work - Agency Jet

Already know what a juice passing link is and are looking for advanced strategy? This post is for you.

What Is Link Juice?

Link juice is the power or authority that a website has based on the number and quality of inbound links pointing to it. This power is passed along to any outgoing links on that site, which is why having high-quality juice passing links is so important.

Outgoing links are given more weight when they come from a site with a lot of domain authority. This is because search engines see these links as an endorsement from a high-quality source.

In turn, this helps to boost the ranking of the site that the link is pointing to.



How Does Link Juice Work?

There are two main ways that link juice can be passed:

  1. By linking to another page on the same website (internal linking)
  2. By linking to a page on another website (external linking)

When it comes to external linking, it’s important to note that not all links are created equal.

A link from a high-quality website will pass more link juice than a link from a low-quality website. This is because search engines view links from high-quality websites as being more valuable and trustworthy.

What Is the Difference Between Backlinks and Inbound Links - Agency Jet (1)

Want more clarity on the difference between external and internal links? Click the post above to learn more.

What Factors Affect Link Juice?

If you’re wondering, “what are juice passing links?,” these are the factors that determine them:


For a link to pass juice, it must be relevant to the target page. This means that the link should be from a page that is about the same topic as the target page. If the link is not relevant, then it will not help the target page have higher search engine rankings.

AJ Blog Graphic - 1st Page Ranking


Crawlability means that the search algorithms can follow the link to your website and index the pages on your site. If your website is not crawlable, then the search engine will not be able to see any of the content on your website, and therefore, your website will not rank in the search engine results pages.

AJ Blog Graphic - Crawlability


The link’s location also plays a role in how much link juice is passed. A link located within the main content of a page is going to pass more juice than a link found in the footer or sidebar.

Number of Links

Additionally, the number of links on a page can affect how much juice is passed. More links means that there is more potential for link juice to be split among them and less likely that a single link will get the full benefit. This is why it’s often recommended to have fewer, high-quality links on your pages rather than a large number of low-quality links.

AJ Blog Graphics - Quality Links

Site Authority

The linking site’s authority is one of the most important factors in determining how much link juice is passed. Sites with high authority, such as .gov or .edu domains, pass more link juice than lower-authority sites. A page with a high PageRank will also have more link juice than a page with a lower PageRank.


Do nofollow links pass link juice?

Nofollow links do not pass juice. They are used to tell search engines not to follow the link to avoid penalties. Nonetheless, they’re still useful for driving traffic to your website and adding more value to your content.



What is a backlink in a website?

A backlink is an inbound link to a website. In other words, when someone else links to your site, it’s a backlink for you. Backlinks are important because they help improve your website’s search engine optimization.

What types of backlinks are bad for SEO?

There are a few different types of external links that can be considered bad for SEO. These include harmful backlinks from spammy websites, websites with little to no content, and websites that are not relevant to your website’s topic. In short, you want to have a backlink profile that is filled with high-authority links.

How Do You Increase Link Juice?

Link juice has a crucial role in your SEO efforts. There are a few ways to improve your link building campaign. The most obvious is to get high-quality backlinks from other websites. But, you can also improve link practices by optimizing your internal linking structure, using keyword-rich anchor text, avoiding nofollow links and taking advantage of local PPC campaigns.

To get an idea of whether your links are helping boost your small business website’s SEO, you can turn to Agency Jet for a free comprehensive website assessment that includes a link analysis. This way, you can be sure that your links are working for you and improve your linkbuilding strategies for 2023.

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