For years, you’ve needed solid technical SEO, high-quality content creation, and a great user experience on your website for your site to rank. As we move into the future, these trends are likely to become even more relevant than today. Google is impossible to fool with poor techniques and ironically, the best way to rank highly is by keeping the end-user in mind at all times! Your website must be quick, unique, explain why your products and services are useful or helpful to your users, and be easy for them to use. It must contain high quality content, be easy to navigate, link to high authority websites, and be well-respected.