For years, you’ve needed solid technical SEO, content creation, quality backlinks, and a good user experience on your website to rank well. In 2023, all of these trends will become even more relevant than they already are today. You can no longer trick Google into ranking your sites with poor techniques. Always keep the end user in mind. Your website needs to be lightning-fast, unique, and explain why people should use your products and services or at least what makes them useful. It also needs to have high quality content, be easy to use, and have high authority websites linking back to it to boost its reputation.