For years, you've needed solid technical SEO, quality content creation, quality back links, and a good user interface (UX) on your website to rank high. In 2023, these trends will be even more important than they already are today. You can't trick Google into ranking your sites with poor SEO practices, known as black hat SEO. Keep the end user in mind at all times. Your website needs to load quickly, be unique, and explain why your products and services are useful. It also needs to be well written, easy to use, and linked to by authoritative websites to boost its reputation.