For years, you’ve needed solid technical SEO, high-quality content, and a good user interface on your website to rank well. As we move into the next decade, these trends are likely become even more important than they are now. Google is impossible to fool with poor techniques and ironically, the best way to rank well is by keeping the end-user in mind at all times. Your website must be quick, original, explain why its products or services are useful or helpful to people, and be easy to use. It must contain high quality content, be easy to navigate, link to high authority websites, and be well-respected.