Google changed its reporting, and now digital marketing companies have to figure out how to fix what they changed. Google made a change that is confusing for people who track search rankings. Until...
Here's a striking fact: 71% of B2B decision-makers start their purchasing journey with a Google search, yet only 36% of B2B companies...
Did you know that the average B2B sales cycle can drag on for months or even years, while B2C purchases typically wrap up in minutes? According to Implisit, sales teams consider only about 13% of...
Recent research shows that B2B buyers doing consistent research has dropped from 60% in 2023 to 43% in 2024. This means capturing attention when prospects actually search is more crucial than ever....
In today's fast-paced digital landscape, businesses are constantly seeking new ways to reach their target audience effectively. As traditional marketing methods become less effective, savvy marketers...
In today's digital landscape, 89% of B2B researchers use the internet during their research process. Yet surprisingly, many B2B companies still don't invest enough in search engine optimization,...
Accurate market sizing is the cornerstone of strategic decision-making for B2B tech companies. Research shows that startups with proper market analysis are significantly more successful—those that...
In the competitive world of B2B commerce, visibility isn't just nice to have—it's essential for survival. Recent data shows that B2B buyers conduct an average of 12 searches before even visiting a...
Did you know that 70% of the B2B buying journey is completed before buyers ever talk to salespeople? This eye-opening stat from 6sense shows why getting your B2B marketing keywords right is so...
The global tech and telecommunications B2B market is headed for an incredible $1.9 trillion in 2024. Whether you're launching a startup or growing an established tech company, getting your market...
In a world where 4.9 billion people use social media and over 8.5 billion Google searches happen each day, digital marketing has become the backbone of modern business success. Yet, many...
In today's complex business landscape, 73% of B2B buyers now expect personalized experiences similar to B2C consumers, yet 77% describe their latest purchase as "complex" or "difficult." This paradox...
