Hiring an Entire Marketing Department for the Budget of One Salesperson
Hey there, small biz bosses! Ready to skyrocket your business and unleash its full potential? If so, we’ve got some game-changing news for you.
Today, we’ll explore the mind-blowing value and cash-saving perks of bringing an outsourced digital marketing agency on board to fire up your business growth. If you’re still working with a couple of freelancers or an in-house marketing squad, stick around and learn why it might be time to shake things up.
Picture this: you’ve poured your blood, sweat, and tears into building your company from scratch. You’ve clocked insane hours, made personal trade-offs, and conquered obstacle after obstacle. But despite your hustle, you’re stuck in the mud when it comes to traction.
Your revenue growth has hit a wall, and scaling up feels like a distant dream. The agony of stagnation is all too real, and it’s enough to make any entrepreneur heartache.
The Mistake of Ignoring Digital Marketing
Now, answer this: are you confident with your current marketing strategy? Are you sure it’s sufficiently targeting potential customers and helping them discover your business? If not, you’re far from alone.
All too often, business owners think they can succeed without investing in digital marketing. They believe if they build a great product, sales will come flooding in. But that couldn’t be further from the truth.
You’ll make more ads, hire more people, and try almost every plan you can think of. And yet, the results are still the same: wasted money, time, and effort.
Here’s why ignoring digital marketing is a terrible mistake for your business today.
Loss of Brand Awareness and Digital Presence
Most people hang out online these days — so if you don’t have an amazing digital presence, you’ll miss out on potential customers. Compared to traditional marketing channels, digital reaches more people in less time.
Brand awareness is no longer limited to billboards, magazine ads, and radio — it’s about a unified brand message that reaches customers no matter where they are!
With a digital marketing strategy, you’ll easily find your audience, improve conversions, and increase brand loyalty.
Your digital channels can be anywhere, including:
- Social media platforms
- Search engines
- Content platforms
- Email marketing
- Paid media
All these channels have one thing in common — they’re highly targeted to reach people in the most efficient way possible. This means you get more leads, build trust, and ultimately increase sales without spending too much money.
Reduced Revenue Opportunities
With digital marketing, you’ll reach a host of people with minimal cost. You can easily track your campaigns in real-time, measure the ROI, and make adjustments on the go. This optimizes your budget while achieving better results than any other marketing method.
Speaking of better results, there are tons of opportunities online that you may not have access to offline. With digital marketing, you can:
- Run A/B tests
- Track sales funnels
- Conduct customer surveys to learn more about your target audience
This helps adjust your message and ensure it speaks to your audience in the way they want to be approached.
On the flip side, running your business without digital marketing means missing out on potentially generating more revenue streams.
Sure, you can still get some leads through other channels, but measuring the ROI and tracking conversions accurately takes a ton of work. Because of this, you’ll have fewer opportunities to increase your sales.
Poor Customer Experience and Engagement
Digital marketing isn’t just about increasing your sales, though. It’s also about improving customer experience all across their journey.
You can create better customer experiences using digital tools. This includes a lot of things, like:
- Analyzing customer behavior
- Personalizing their journey with data-driven campaigns
- Creating interactive content that encourages interaction and engagement
These tactics aren’t just a nice touch — they’re essential for any successful business today!
They help build relationships with customers, increase engagement and trust, and ultimately make them more loyal to your brand.
Relying on more traditional marketing approaches like cold calling, emailing, and print media makes your customer experience boring. These channels don’t provide the same level of interactivity or personalized content that digital marketing does, making them less effective in building relationships.
Missed Target Market Insights
The thing about digital marketing channels is that they offer you data and insights that aren’t found in traditional platforms.
Social media networks like Facebook and Twitter give you insights into who your target market is. You can learn more about their demographics, interests, and other preferences you wouldn’t have access to otherwise.
Even Google Analytics gives you data-driven insights that help you optimize your campaigns and better target your audience.
This contrasts with traditional approaches that rely on guesswork, intuition, or “marketing genius” to determine what works for your audience. You can level the playing field by using digital marketing strategies that provide the data you need to make informed decisions.
Let’s Compare Your Options
Freelancer Vs. Marketer: Who Is Better?
For most businesses, starting small means hiring an individual. The two most obvious options for this route would be freelancers and in-house marketers. At first glance, they seem to be the same, but a few key differences set them apart.
Your first option when it comes to digital marketing would be freelancers.
They’re flexible, usually cost-effective, and can offer targeted campaigns that fit your budget and advertising dollars. On the other hand, hiring an in-house marketer typically means a more significant investment — but they can also be more efficient and experienced.
Don’t get us wrong — the quality and cost-effectiveness of both these options depend on your hiring process and the skills of those you choose.
Working with freelancers means you’ll negotiate each project’s cost. With an in-house marketer, you’ll be hiring someone for a fixed salary — but it also gives you more control over the marketing process.
The freelance market is notorious for having a wide range of expertise levels.
This means you’ll have to tighten your quality controls to get the best candidate for your digital marketing positions. Of course, you can choose the hard way, hire a blank slate, and train them. This might cost you less money, but it will take much more time and effort.
On the other hand, hiring an in-house marketer means you won’t need to check their background as much since you can assess them during the interview process. You’ll also be able to monitor their progress since they work directly with your team and report to you daily.
Another critical difference between freelancers and marketers is their availability.
The former usually takes on multiple projects simultaneously and may not be able to provide you with a consistent level of service.
Plus, they typically work on short-term contracts, meaning that if your project changes in any way — or if you need more expertise than what’s already available — you’ll have to switch freelancers and start from scratch.
In contrast, marketers typically have a longer-term contract that encompasses all of your marketing needs. This allows them to become even more familiar with your brand and target audience, bringing better results in the long run.
Freelancers are the way to go if you prefer to keep it short term. They can come and go as they please without requiring you to make any commitment.
However, if you need to build a long-term relationship with your digital marketing provider and create a consistent presence across multiple platforms, an in-house marketer is the way to go. They’ll be more familiar with your brand, needs, and marketing goals, making them better equipped to deliver the results you expect.
The contracts you sign with a marketer will usually be more binding than those for freelancers, so read them carefully before signing.
How About an Agency Vs. a Marketer?
Let’s say you don’t want to work with a freelancer but still want to keep marketers in mind. Maybe hiring an agency is a better choice for your business. Here’s why we think that.
An agency typically includes all the digital marketing services that an in-house marketer already does. They have varying pricing models and package deals and offer better support.
Marketers often come with retainers and usually have the same processes that agencies have.
The biggest differentiating factor we see in terms of cost here is that agencies can give you multiple services in one package. This means that you’ll be able to outsource all your digital marketing needs in a more cost-effective way than if you were to hire individual marketers for each task.
Quality of Work
Think of your marketing professionals as a team. They work together, and they have their areas of expertise and experience. They share best practices and brainstorm ideas.
This is what agencies are made up of — a multi-disciplinary team specializing in digital marketing!
This means you can get the highest quality of work from an agency compared to individual marketers or freelancers because you’ll have access to their collective knowledge.
Agencies also typically have access to more resources than individual marketers. This means they can create better strategies and get better results in less time and increase your marketing ROI.
Accessibility and Communication
Agencies have a dedicated support team that handles your accounts and provides regular updates. Getting feedback on your projects or requesting changes is easier.
Moreover, when working with an agency, you can quickly contact their account managers whenever you want.
You won’t have to wait for a freelancer to finish another project before they can work on yours. While an in-house marketer can also work with you regularly, managing their workload will be much harder when juggling multiple projects.
The Value of an Outsourced Digital Marketing Agency
Affordable digital marketing is rare nowadays, even when hiring freelancers and in-house marketers. This is because the work required to hit the desired goals often exceeds the expectations and budgets.
That’s where a digital marketing agency comes in. They have several advantages that small business owners can benefit from.
Expertise and Specialization
Expertise comes in different ways in the digital marketing world. Freelancers and marketers typically specialize in a specific field — such as web design, SEO, or content creation.
Agencies have the advantage of specialization too, and they have experts who live and breathe marketing.
Instead of focusing on one specific area like freelancers do, agency employees specialize in multiple areas and use their collective knowledge to create better campaigns for your business. This makes it easier to create the most effective and cost-efficient strategy.
As we said, an outsourced digital marketing agency is really just a team of experts without the overhead costs.
Outsourcing has a certain stigma, but it doesn’t have to be that way.
Here’s the kicker: agencies don’t usually come with overhead costs and can provide you with multiple services in one package. This means you won’t need to hire separate freelancers or marketers for each task — saving you money while still getting the same quality of work.
Also, you’ll have one dedicated team working on your project from start to finish instead of one single person or a ton of costs for an in-house team.
Having an expert team while only managing high-level detail makes hitting your goals much easier and more efficient.
Scalability and Flexibility
Digital marketing services can only be truly effective if they can reach the right audience and adapt to changes in the market.
Marketers and freelancers achieve this by creating tailor-made campaigns that match the requirements of your project — but agencies can go one step further.
Agencies have the benefit of combining their resources to create complex digital marketing campaigns that can quickly scale up or down depending on your needs. This makes them a better fit for businesses looking for reliable, cost-effective solutions.
Access to Cutting-edge Tools and Technologies
Since they have the scale, agencies can also afford to invest in more sophisticated tools and technologies. This means they have access to insights that can provide valuable data on customer behavior, trends, and competitor analysis.
This is something freelancers and marketers may not be able to do. They simply don’t have the resources or capital to invest in such cutting-edge technology — making agencies the go-to choice for any business looking to stay ahead of the competition.
Hire Marketing Pros From Agency Jet
Digital marketing is the game-changer you’ve been waiting for.
Trust us, it’s like the superhero that swoops in and skyrockets your business to new heights. Don’t let those pesky fears of costs or the great unknown keep you from making a move.
You know what they say, fortune favors the brave. So, be bold! Invest smartly, and watch your business bloom like never before. Together, we’ll build a business you can be proud of.
If you need help with your website, contact us today. You'll have a marketing team by your side.
Having an entire marketing department to back you up can be a huge asset for any business. With the budget of one salesperson, you'll have the combined expertise of multiple professionals that can help take your business to the next level.
A team of marketers will provide insights on how to reach your target audience, develop effective campaigns and digital marketing strategies, increase your conversion rates, and measure performance. They'll also work together to ensure that you get the most out of your marketing dollars.
Schedule a free web assessment and get the best digital marketing services without spending an arm and a leg.