Example 1: Website A has a backlink that directs to Website B. Website B also has backlinks coming from Websites C, D, and E. This example shows that Website B has multiple backlinks from multiple referring domains (Websites A, C, D, and E).
Example 2: Website A has multiple backlinks directing to Website B. This example shows that Website B has multiple backlinks coming from a single referring domain (Website A).
Why It Is Important To Know the Difference Between Referring Domain and Backlinks?
The number of referring domains vs backlinks is important for determining if a website would rank higher in search results.
A website with multiple backlinks and very few referring domains is considered a red flag for search engines such as Google.
Google would penalize the website because it would assume that the backlinks are artificial and may be a part of a paid linking scheme.
Seems easy. Just buy a bunch of backlinks and make sure they come from a ton of different websites, right? Wrong. If you buy backlinks in bulk, you're asking for trouble. It's called linkschemingandGoogle explicitly states that it's a bad idea.
The ideal scenario for a website is to have a good ratio of referring domains and backlinks. This means getting high-quality backlinks — not just from a few but from multiple referring domains.
It’s important that the referring domains are authoritative websites. The main focus should be getting high-quality links from trusted websites. This sends signals to search engines that the website contains premium content that should be displayed in the search results.
Tips on Getting High-quality Referring Domains
There are some tips that can help you get backlinks from authoritative referring domains.
First would be analyzing the referring domains report. Evaluate the list of links and domains provided in here. Check the quality of the domains linking back to your website. You can do this by going to Google Search Console and looking under the "Linking" section.
Another tip we would suggest is to produce quality content. The more valuable and useful the content is, the more likely it is to get links from authoritative websites.