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25 Local SEO Statistics All Small Business Owners Should Know

Millions of consumers search for local solutions and services on Google every day. As such, local business owners looking to be successful online are developing robust SEO strategies for their businesses to enhance their rankings on search engine result pages (SERPs). Websites that appear on the first SERPs are easily discoverable by users and, as a result, attract more traffic. The higher the number of people visiting your website, the higher the chances of conversion. If you are a small business owner, the following are some brilliant local search marketing statistics you cannot afford to ignore:


How Many Users Does Google Have?


Local search marketing statistics reveal that approximately 91 percent of adults rely on Google search engines for information. The higher population encompasses the young generation and college-educated people. At least 54 percent of them confirm that they use the Google search engine at least once a day. Even though Google aims to increase its user base further, this is still an equally great chance for you as small business owners to attract more potential customers to your website.


What Percentage of Searches on Google are Local?


Approximately 46 of all searches on Google are local. While Google records over 3.5 billion searches every day, at least 1.6 billion of them have local intent. As per the local business search statistics, most people who perform local searches have higher intentions of visiting the store and making purchases. When it comes to mobile users, the possibility of a local search leading to an in-store visit heightens to 35 percent.


What Percentage of Users Prefer Businesses that Appear on the First Page of the Search Results?


How often do you browse past the first pages displayed to you when searching for something on Google? Probably very few times. According to several local business search statistics, the first pages on Google attract 95 percent of all clicks. Meaning the rest of the pages only get 5%, which is a very significant difference. To that end, business owners should never underestimate the impact of SEO strategies on their business.


What Percentage of the Consumers Browse Past the First Search Result?


Local search marketing statistics show that approximately 75 percent of consumers don't read past the first page of Search Results. For this reason, you need to work towards your business ranking on the first page if you want to capture more audience. One way to do this is by naturally incorporating a few targeted keywords throughout your content. Research on the most powerful keywords that guarantee the highest traffic and use them on your content to heighten your rankings. Besides, the local business search statistics emphasize strategic keyword positioning, such as headings to heighten your content's SEO value. This will make it easy for your audience to find and probably interact with your business.


What is the Percentage of Online Searches that Lead to a Sale?


Approximately 18 percent of product searches guarantee a sale within one day. This local marketing statistic implores small businesses to emphasize local SEO to get found in Google SERPs. It is one of the best ways to ensure that your business is attracting prospective customers and like-minded potential business partners.


What Percentage of Consumers Make Online and Offline Purchases?


According to local business search statistics, 56 percent of local consumers make comparable purchases online and offline. Their specific needs and preferences determine this during that time. As such, consumers will go for the choice that guarantees them the utmost convenience, whether offline or online. Of course, online shopping tends to be more hassle-free as consumers can make purchases from the comfort of their homes. All the same, there are other times that the customer might want to visit the store physically. These local search marketing statistics emphasize the need for small businesses to deliver a positive online and offline customer experience.


What Percent of Google Searches Results in an In-store Visit?


Approximately 76 percent of consumers who conduct a local search on their mobiles end up physically visiting the store within 24 hours. According to local business search statistics, at least 28 percent of the searches translate to a purchase. The local business marketing statistics further emphasize the need for small business operators to enhance their SEO strategy. By doing so, they elevate their online business profile and attract a wide range of local and potential high converting leads. Even if you operate on a physical business location, optimizing your SEO can go a long way in helping you attract a wide range of new customers.


How Much do Customers Research Before Settling For a Particular Product?


Approximately 47 percent of consumers will view three to five pieces of content developed by a company before contacting them. Data from the local business search statistics report that more customers rely on business content rather than research to make a purchasing decision. For most buyers, the company's content should feature the business values, visions, missions, strategies and everything it stands for. To that end, small business owners should create, publish and distribute firm content aimed at their target audience.


What Percentage of Product Sales Start on Google?


Approximately 35 percent of product sales start on Google as per the local search marketing statistics. Well, this might be slightly lower compared to the 46 percent that starts on Amazon. However, Google tends to depict less time frame between the search and the product's actual purchase. Based on the local business search statistics, more people tend to make their product purchases through Google in five or fewer days. This might be because most customers searching on Google have a clear idea of what they are searching. On the other hand, the majority of Amazon shoppers are mostly researching a product.


How Many People Search for a Business Location on Google Maps?


Local business search statistics report that approximately 86 percent of consumers rely on Google maps to find a business's location. Google maps are thus crucial in driving the majority of the local traffic. As such, small business operators need to claim their Google Business pages. It is the only way Google can rank you, making it easier for your clients to search and find your business. Besides, local search marketing statistics has it that your business page constitutes 14 percent of your ranking power on Google. Therefore, you should go the extra mile of claiming your business and keeping your information up to date.


What Percentage on Google Searches Are Interested in Finding a Business Address?


More than half of the mobile searches are dedicated to finding a business address. According to local business search statistics, approximately 50 percent of consumers consider a business address one of the most important pieces of information. This does not come as a surprise, considering that approximately 46 percent of all searches on Google are local. Since most of these clients tend to have a higher buying intent, small business owners should provide all the relevant business information to attract more potentials.


What is the Percentage of Users that are Most Likely to Engage a Local Business with a Mobile-Friendly Site?


Having a mobile-friendly site can set your business apart from your competitors. Local business search statistics report that 61 percent of local mobile searchers will choose to contact a local business with a mobile-friendly site. Such sites are easy for consumers to find and, as such, have higher chances of conversions. According to local marketing statistics, having a business that is not mobile-friendly can make you lose potential clients to your competitors. No customer is willing to engage a business with a poor website.


What Percentage of Businesses Have an Active Website


Approximately two-thirds (64 percent) of online businesses have an active website as per the local business search statistics. Online presence facilitates easy promotion and sale of products for small businesses and sets them aside from their competitors. Nowadays, customers are incredibly tech-savvy, and as such, most of them rely on the internet to vet most brick and mortar businesses. A business website is one of the best ways a company can enhance its credibility, provide information and stand out in a competitive business environment.


What Percentage of Consumers Have Left an Online Review?


Leaving a review does not come naturally with every customer you serve, and therefore, it is up to you to ask for one. Local search marketing statistics suggest that 68 percent of clients will leave a review upon the business's request. Reviews are important in evaluating customers' satisfaction with your products and services. Through the reviews, you can devise readjustment strategies. Positive reviews also encourage other customers to engage your brand.


How Much Do Consumers Trust Online Reviews?


Ninety-nine percent of consumers claim to trust online reviews and recommendations as much as those from friends. Local business search statistics show that most customers go through online reviews about a product before making a purchase. What's more, the reviews largely influence their attitude towards the product, ultimately affecting their purchasing decision. If your company has few or no reviews, it creates an impression that it is either new or lacks social support. This might push customers away in fear of fraudsters or unreliable organizations. Of course, these local search marketing statistics depict the need for a review management system in your business. All the same, do not be tempted to create or buy fake reviews as most consumers can quickly identify and report them. Suffice to say, such scenarios might have grave implications for your business.


What Percentage of Customers Pay Attention to Negative Reviews?


Data from local business search statistics report a significant escalation of conversion rates when a business starts displaying reviews. Contrary to popular belief, a few negative reviews on your website might be more positive than negative. To a greater extent, they depict your product's authenticity, credibility and transparency. According to local marketing statistics, approximately 82 percent of consumers look out for negative feedback. Ninety-five percent of consumers become suspicious of websites that lack negative reviews. Customers purchasing intent tends to peak at review rates of 4-4.7 and gradually decreases as the ratings rise to 5.0. In most cases, purchases with verified budges will offer positive reviews compared to anonymous buyers. They boost your company's credibility and heighten the odds of purchasing by 15 percent.


Are there Customers Searching for Small Businesses on their Phones?


Yes, local search marketing statistics report that 58 percent of customers search for local small businesses on their phones every day. Such customers tend to form personal relationships with small business owners. According to local search marketing statistics, they form long term partnerships if they effectively attend to their needs. On that ground, every small business owner should optimize their SEO and ensure they provide an accurate and consistent customer experience.


How Many "Near Me" Searches Does Google Record?


Every day, customers are searching for nearby solutions and services for their needs. Local business search statistics report a dramatic increase of near me searches by 200 percent. Therefore, it is clear that a business's ability to tend to their local customer needs greatly enhances their competitiveness. The trick? Developing a strong local SEO strategy for your business. Make sure your company appears among the first when customers are doing their "near me "searches


What Percentage of Google Searches are Phrased as a Query?


Data from local search marketing statistics report that approximately 8 percent of local Google searches are phrased as queries. They mostly start with the typical phrasing; which, why, what, when, where, how, or is. According to the local business search statistics, business owners who optimize their keywords as questions generate impressive traffic and earn incredible links generating mega sales.


Does the Google 3-Pack Show Up Often?


Google employs the Google three-pack method to display the three top local Search Engine Results Pages (SERPS). Since 46 percent of all Google searches are local, Google three-pack tends to appear in 93 percent of those times. As such, these local search marketing statistics emphasize the need for local small businesses to build a strong SEO for increased visibility. Besides, in these competitive times, a local three-pack significantly drives more search traffic from nearby customers to your business.


What Percentage of Consumers Recommend a Brand After a Successful Interaction?


According to local search marketing statistics, 89 percent of consumers recommend a brand that offers the utmost customer experience. Besides, if the mobile experience was easy, convenient and helpful, most customers will be inclined to use it more often. However, a poor customer experience can significantly destroy your brand reputation.


What Percentage of Google Searches Are Voice Notes?


According to local business search statistics, Google records approximately one billion voice notes every month. Suffice to say, the art of successful business involves the ability and willingness to evolve with the current changing environment. This data from local search marketing statistics stresses the importance for small businesses to adjust to the new trends. You can optimize your content for voice search by developing content that talks back. Please keep it simple and interesting for your users and device it in a way that users are most likely to search.


What Percentage of Small Business Owners Consider SEO Optimization an Effective Marketing Tactic


Seventy-two percent of small business owners describe content marketing as an excellent SEO tactic. Content marketing involves the creation, publishing and sharing of a wide range of information by a company. Based on the local business search statistics, companies should go the extra mile of creating valuable, quality and reliable content. By doing so, they will be attracting more of the targeted audience, translating to great sales. However, the company's aim is not necessarily to promote its brand but to raise customers' awareness and interest in checking out its services and products.


What Percentage of Consumers Pay Attention to Paid Advertisements?


Based on the data provided by the local business search statistics, approximately 70-80 percent of consumers tend to ignore paid ads and only focus on the organic content. Organic content employs online search engines and free social media tools to provide clients with relevant information about their products. While organic search does not guarantee any paid promotions, it is one of the most effective ways for a business to reach and attract a larger audience. On the other hand, paid advertisement is positioned alongside organic content and targets specific sub-audience.


To What Percentage Does Site Loading Speed Affect Conversion Rate?


Local marketing search statistics confirm that your product conversion rate decreases by 12 percent for every second your site takes to load. Business page loading speed is becoming an overly integral part of enhancing the user experience. As such, it is a crucial aspect of search engine rankings. Such local business search statistics encourage small business operators to enhance their site loading speed for higher conversion rates.


It is almost impossible for local small business owners to overlook the need for a robust SEO system for their businesses. It guarantees higher search engine ranking, thus attracting more qualified traffic to their websites, leading to more sales.


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